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HAVE YOU HAD ENOUGH OF THE STOP START?

IT'S TIME TO UTILISE A  HEALTHY LIFESTYLE WHICH DOES NO STOP FOR ANYTHING...

Why You Need Our Confident Runner Programme

Whether you're looking to run 5k, 10k or beyond you want to do it with confidence...

Confidence to know you're going to achieve the run you set out for. 

Confidence to step out the door and not just feel like but BE the runner you've wanted to be for so long. 

If you're reading this letter,

 

Then you're a woman who dedicates her entire life to her family.

 

And for that, I want to acknowledge you.

 

If you're like most mums, you've lost yourself throughout motherhood.

 

In an attempt to look after your family as best as you can,

 

You've forgotten about yourself in the process.

 

You've slipped into bad habits and put on anywhere between 10 to 40 kilos,

 

And you're looking to find your happiness again.

 

The vibrant woman you were before all of the chaos.

 

Very few people will understand what you go through daily as a mum,

 

Or what you've had to sacrifice.

 

Or how much time, effort, and energy you've given to your loved ones.

 

And for that, I acknowledge you.

 

However, right now, I want you to examine your world.

 

Is it what you expected it to be?

 

Is it what you had envisioned?

 

Or are you wishing you could find happiness in your life?

 

More happiness in yourself?


You want running to be that exercise everyone else gets to use.


You've seen them out there, while driving your car. 


They lace up and walk out the door, leaving the chaos of home behind. 


Break into your stride to run with friends or plug in to your favourite beats for a quick workout which burns calories, increases your metabolism and allows you to let go of life's stress. 

The Feature Highlights

Feature Heading 1

Use this section to highlight the main features and/or main benefits of your product.

Second Feature Heading

This section is designed to give your visitor a quick overview of the highlights that set your product apart.

Another Feature Title

It's important that this section is easily skimmable. Leave more in-depth descriptions for later.

4th Feature Heading

You can easily duplicate this layout to add more features or remove a row to highlight fewer features.


This is a Multi-Purpose Text Section

Need to describe something in more detail? Want to tell a story to help your visitor connect with you and your brand? Want to highlight some example use cases? Looking to describe the pain point your product solves? This text section is where all this story-telling and copywriting belongs.


You can duplicate this section and use it in multiple places on your sales page, wherever you need to elaborate on something.


Note: keep your paragraphs short to avoid the "wall of text" effect and mix things up with text highlights and sub headings.

Get instant access to {product name} now!

This is your "buy now" area. Represent your product visually, to make it more tangible. Describe in clear terms what your visitor will get when they make the purchase.

5 Simple Steps to...

Boost Your Website's Conversion Rate

What our customers are saying:

Best part of the testimonials goes here...

Display testimonials here and make them more skimmable by adding a teaser or the best part from the testimonial as a headline. A good testimonial can make all the difference to your conversion rates.

DANA MOORE  //  Designer

The best kinds of testimonials are...

The best kinds of testimonials are ones that tell a small story and include specific details. This is much more powerful than a generic testimonial that simply say "I love this product!" or something similarly vague.

MARC JACOBS  //  Business Analyst

Here Comes Another Text Section

As mentioned before, these text sections are multi-purpose. At this point on the page, we've highlighted the main features, introduced the product and presented some social proof. Many readers will still need a lot more convincing before they are ready to buy.


A text section like this is great for describing your product in detail and telling a story about the benefits it will bring to a customer. It is also a good idea to address potential objections that are on your reader's mind (e.g. "will this really work for me?") in text sections like this.

Product Overview Section

The purpose of this section is to provide an overview of your product. This could be an outline of chapters in your ebook, lessons in your course, modules in your coaching program etc. The reader should come away from this with a very clear idea of what they will get for their money.

  1. 1
    Describe the 1st chapter, module or part of your product here. Try to keep the description concise but interesting. It's better to say something interesting in few words than to try and describe every aspect of something at the risk of boring your reader.
  2. 2
    Think of "teaser" when writing these descriptions. A good description gives a hint about your product. It makes the reader curious, but it leaves a gap - a little mystery - instead of revealing everything.
  3. 3
    You can add as many chapters as you need. Just duplicate the entire columns row to add new chapters/modules and adjust the text accordingly. The list shouldn't feel endlessly long, but don't shy away from presenting a dozen chapters.

MARC JACOBS  //  Author

In this section, introduce the author, creator, teacher or face of the brand. Help your audience connect with you on a more personal level and show them that there's a person behind it. It feels better to buy from a person than from a faceless, corporate brand.


You don't need to tell your life story. Just explain what qualifies you and why you care and add a personal detail or two.

Marc Jacobs

Join Over 3,000 Happy Customers

Best part of the testimonials goes here...

Display testimonials here and make them more skimmable by adding a teaser or the best part from the testimonial as a headline. A good testimonial can make all the difference to your conversion rates.

Julia Stone  //  Blogger

The best kinds of testimonials are...

You almost can't have too many testimonials. However, no one wants to read through one endless list of them. That's why it's a good idea to spread testimonials through multiple sections on the page. That way, your copy and the social proof from testimonials take turns in convincing your reader.

Peter Dawson  //  It Consultant

The Best Time to Start Getting {Benefit} is Now!

This is your main product purchase section on the page. Here is where you add your strongest call to action. Remind your reader of the main benefit that your produt will bring to their lives and tell them in no uncertain terms to click that button and get started.

5 Simple Steps to...

Boost Your Website's Conversion Rate

Secure Checkout

100%
MONEY BACK GUARANTEE

100% Satisfaction Guarantee

You are fully protected by our 100% Satisfaction-Guarantee. If you don't get [a specific benefit that your product promises] by [a specific span of time in which you guarantee your product to yield results], just let us know and we'll send you a prompt refund.

Marc Jacobs

Frequently Asked Questions

Write the question here.​​​​

What if I'm not good at copywriting?

How can I get this landing page template?

Will this landing page work for me?

What if my product isn't a digital product?

What are the right questions to add here?

© 2019, Coach Conor

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